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Catherine Penn, MA, MBA
216-932-4368 cell:216-375-4680
Catherine began her career in marketing research as the data analyst
at Cambridge Associates, a research consultancy. She then worked as
a telephone interviewer and analyst at Opinion Centers America, a
data collection company. Combining these experiences, she founded
Penn and Associates to provide marketing research data collection and
analysis working with in-house marketing research departments in the
publishing and manufacturing industries. While completing her first
Master's Degree in English, Catherine added questionnaire design and
reporting to the services offered by Penn and Associates. After
completing her MBA, Catherine took the company to the next level
providing full-service marketing research, adding study design,
methodology, recommendations, implementation steps, presentation,
and publication. Recently, Catherine added Economic Impact Analysis
services.
From 1998 to 2002, Penn and Associates Inc provided marketing
research services utilizing traditional data collection methods (mail,
phone, intercepts, and focus groups) operating with nine employees.
Beginning in 2004, Catherine saw tremendous cost savings
opportunities for clients in moving marketing research studies online.
Since that time, Penn and Associates maintains a secure server
running dynamic content web pages such that survey respondents can
access questionnaire via any device (phone, tablet, laptop, and PC).
Deliverables includes a full report with an executive summary,
methodology, bibliography, tables, graphs, and copy based on
analyses and other secondary sources.
Penn and Associates will make the following items immediately
available upon release the report:
Who sponsored the survey and who conducted it.
The exact wording and presentation of questions and response options
whose results are reported.
A definition of the population under study and its geographic location.
Dates of data collection.
A description of the sampling frame and sample design with sufficient
detail to determine that respondents were selected using probability
methods (Penn and Associates provides probability-based
sampling).
Method used to administer the survey and the languages offered.
Sample sizes and the estimates of sampling error.
Penn and Associates presentations include strategic recommendations
and expectations for implementing recommendations.
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